PURE BEGINNINGS is a South African based company focused on eco living. This refers to a lifestyle that helps reduce the impact on the earth's natural resources with the hope to preserve the earth for future generations of human beings and other life. Every individual has an ecological footprint, which represents the effect we have on the planet during the course of our activities. Each choice requires a consideration of its consequences, and the way it will affect the environment and all living things within it. Their mission is to produce effective, safe and where possible organic personal care products for the whole family. Their intention is to produce products that adhere to the strict standards of organic certification bodies from around the world, this way customers can be confident in the fact that they will be using products of unrivalled purity and effectiveness. A commitement to education and transparency, means customers will have the necessary knowledge to make informed decisions about the products that they use on themselves and their families.