As fate would have it, the founders of LifeAID first met in a Box in Santa Cruz, California in 2010. At that time, the Box was called CrossFit® North Santa Cruz which later changed to Maxim and today is, CrossFit® Scotts Valley. Orion was a Certified Financial Planner in town and Aaron was a Chiropractor who happened to work with many of the local athletes. From this meeting, a friendship evolved which later turned into a business partnership. After months of brainstorming and collaboration, the LifeAID vision was conceived. The two were convinced that there was a genuine need for products that weren’t being met by anything on the market at that time.
FitAID was designed to measure up to the exacting demands of the elite athlete. The number of sports drinks and functional drinks on the market today is nearly endless, but do any of them really live up to their hype? FitAID is ... Read more »
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