If you’re anything like me, you’ve had a complicated relationship with fitness. You’ve changed your cellphone wallpaper to a motivational fitness quote (probably something along the lines of “Success is what comes after you stop making excuses”); you wander around the gym confused and staring at the equipment without doing much; and you’ve tried to convince yourself that you don’t sweat; you sparkle. But when you look at some of the gym bunnies around you who really are sparkling, the truth couldn’t be more obvious… You need a little bit of help! It’s okay, you can say it: you need a team cheering you on and giving you guidance. Enter team JEFF.
In an interview with international sports conditioning specialist and founder of JEFF, Johno Meintjes, we had the opportunity to find out what makes the JEFF community so successful at facilitating the average Joe’s journey to fit and fab. As we chatted, it soon became apparent that JEFF approaches this journey to health and fitness with six key principles that serve as the foundation from which they springboard their community to success...
“The JEFF community is about surrounding yourself with like-minded people who will be there to support you through the highs and lows that come with pushing yourself. It’s a virtual space where you can reach out, take a risk, and find a safe and supportive environment,” shares Meintjes.
Whether it’s through their JEFF Life community, one-on-one coaching, exciting challenges or enlightening courses, you’ll never find yourself without the genuine and compassionate support of others daring to achieve their goals. Available across 54 countries, these offerings are made more accessible and efficient than ever by being virtual in nature yet human in their ability to encourage, empathise and motivate.
“The community is geared towards giving you a sense of being part of something bigger than yourself,” he continues. “We really listen to each other - showing compassion when it’s needed and dishing out a bit of tough love when the moment calls for that as well. We try to be that long-lost friend who knows how you tick and pushes those triggers to motivate you.”
With community comes accountability, which is the backbone of any successful endeavour. If this is an area where you know you could use some help, JEFF’s 1-on-1 Personal Coaching Programme will perhaps be the most meaningful approach to your progress. In the ultimate show of support, you’ll be paired with a personal coach who will guide you through the nuances of training, nutrition and mindset with their world-class expertise.
Meintjies explains further: “You need to build your house on the rocks. The specialised attention of our highly trained coaches provides that foundation for sustainable change that’s able to weather the storms.”
He explains that clients partaking in the 1-on-1 journey are given nutritional direction and guidance through daily, weekly and monthly plans. Along with these plans, they are educated on nurturing healthy habits whilst being motivated by exciting workouts. This doesn’t mean you’ll be without your greater fitness fam community - it is simply a stronger call to wise time management, mental health, personal responsibility, and vulnerability.
When asked about the biggest challenges currently faced by JEFF clients, Meintjes’ answer was easy and immediate. Trust. Trusting your coach and the community enough to be vulnerable; trusting the process; and trusting that the risk will be worth the reward. “The journey to health and wellbeing can be a daunting and demanding one that calls you to be the best version of yourself, and one of the first things you’ll need to come to terms with is that the team knows what they are doing, and they have your best interests at heart. The system has been proven tried and true, and your instructors are all prolific athletes in their own rights, with the training and experience to level up your game,” he shares.
A close second in terms of the challenges encountered by the JEFF team includes consistency. You won’t always be motivated to workout or eat well, but if you cultivate sustainable habits you will keep going! You show up time and again because you love your body, not because you hate it. The transformation of your body and mind don’t happen overnight - the success lies in consistency.
Perhaps some of the greatest tests of consistency are those of the 21-day challenges. These powerful plans led by JEFF’s world-class coaches dare you to join them on 21 days of sweat and success. During these virtual experiences, you will be given a plan to match your nutritional needs to your workout, and you’ll be grouped with seven other individuals on the same journey for support. It’s you against the person you were yesterday in this epic battle to become the best version of yourself.
“You need to realise for yourself that this is what you want, and then it requires discipline to make the necessary changes,” shares Meintjes. His idea of achieving that coveted lifestyle is simply consistently showing up as the best husband, father, friend and colleague that you can be. Start by finding balance in your own life, and then allow the goodness that reaps to inspire and motivate others to do the same. The journey has to be a personal one that spills out to your public life.
“In order to be more disciplined, you need to get comfortable with being uncomfortable. By definition, exercising this virtue will never come easily to you. Instead, you must train your body and emotions to submit to your will. You defer the comfort and pleasure of the moment to reap the benefits later. Start small, start where and how you are, and make those short, simple, and easy steps that snowball into the bigger ones.”
“We have recently added courses to our offering as part of our commitment to being a continuously learning and growing community. We need to open a dialogue about the things we don’t necessarily like to know or speak about as individuals. This includes mental health, nutrition, body dysmorphia, etc.,” shares Meintjes.
“Change is the end result of all true learning.” – Leo Buscaglia
Learn and grow over the span of 14 days under the knowledgeable guidance of expert course leads while you’re cheered on by your virtual accountability group. While health and wellbeing can easily be an uncertain space riddled with lies and hype, these courses promise to deliver manageable portions of information to deepen your relationship with fitness and nutrition.
Make exercise your happy hour with JEFF’s exciting range of offerings to take you from dull and drab to fit and fab!
For more information or to join the JEFF community, visit www.jeff.fitness.