Find Freedom in Wellness

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

- Viktor E. Frankl

It’s impossible to ignore the irony of celebrating Freedom Day under lockdown. In this time when our freedom of movement and assembly has been removed, for good reason, our other freedoms have become all the more important. The freedom to connect with our loved ones, to exercise and move our bodies (even if we now have to do this in our homes), to read and write and watch and learn, to nourish ourselves with good food, to think for ourselves, to help those who need it. These are big things that can seem small when we are living our normal lives, but if lockdown has taught us one thing, it is that we cannot take these everyday freedoms for granted.  

Here at Wellness Warehouse, we are incredibly grateful to be able to operate freely and provide our valued customers with the products and resources they need to live the life of their choosing. The COVID-19 pandemic, above all else, has encouraged people to reflect on the value of their health and their bodies. Lungs that breathe, hearts that beat, brains that think and feel and learn – as long as we hold these within ourselves, we will always hold freedom. 

As a nation, we usually dedicate Freedom Day to celebrating the brave and bold people of colour who fought for South Africa to become a place of equality. This year, perhaps we should also reflect on the great numbers of people who are not afforded the same level of freedom as others – those who are spending lockdown in small crowded spaces, who are waiting anxiously to begin work again lest they lose their financial freedom, the elderly who constrain themselves to their homes lest they catch what could be a deadly illness. Freedom is worth nothing unless it is shared – today, why not use your freedom to help those who are still struggling for theirs. 

How You Can Help:

  • Purchase a protective mask from us at cost and we’ll add hand sanitiser and donate it to a frontline worker in need on your behalf.
  • Donate to the Solidarity Fund, an organisation that is working day and night to keep South Africans safe and healthy during the COVID-19 pandemic.
  • Donate food or funds to the African Children’s Feeding Scheme (ACFS) to help them feed hundreds of impoverished children across the country.
  • Donate blood to the SANBS – your donation could help to save 3 lives.
  • Check out where you can sign up to be a virtual volunteer for thousands of causes through activities like doing an online shop for an NPO, using technological skills to build and design websites for charities, or a phone call to someone in an old-age home. This is also a great place to find worthy causes to donate funds or goods to!
  • Reach out to local soup kitchens or homeless shelters and ask if you can donate food, cleaning supplies, hand sanitiser, or other essential goods.

These are just a few ideas for small (and safe) ways that you can make a very real difference in someone’s life today. South Africa has walked a long and difficult path, and we now face one of our biggest challenges yet. We simply cannot do it alone; we must walk this long walk to freedom together.


“Wellness Warehouse strives to help you live life well but because we are retailers and not medical practitioners we cannot offer medical advice. Please always consult your medical practitioner before taking any supplements, complementary medicines or have any health concerns and ensure that you always read labels, warnings and directions carefully, prior to consumption.”