Pack away your dark liner, lip gloss and hair-straightener; the back-to-basic trend in beauty is bigger than ever before  
DID YOU KNOW? The first nail polish was invented in China in 3000 B.C. Unlike the formula today, the original version was a mixture of beeswax, gum, egg whites and coloured powder. With so many beauty products now using green ingredients, we're spoiled for choice this summer. With each earthy beauty trend bringing us closer to our roots there are so many options to embrace and celebrate what nature has given us. From natural hair colour to superfood make-up products, we take a look at the latest natural beauty trends and why they're so effective. BE YOU! A quick glance at social media and you will see infinite examples of women and girls breaking beauty 'rules' and showcasing their individualism. Once concealed, freckles are now celebrated and hair colour almost knows no bounds - hues in shades of everything are everywhere. Ordinary hair dyes are loaded with harsh chemicals, including ammonia, peroxide, SLS, parabens and even formaldehyde. These synthetics damage your hair over time, making it dull and dry ' not to mention the havoc they can wreak once they wash into our waterways. Opting for natural hair dye really is a no-brainer; it's the healthier choice for you and your planet. With an ever-growing range of natural hair dye colours in South Africa, you'll find it easy to ditch those commercial chemicals. Faux freckles have been popping up on the runways to complement the no-makeup effect. It's the season to rock your dots; so if you're donning freckles now's the time to show them off. You can still get all the sun kisses you desire with natural sunscreen. By using a natural sunblock, you're not just shielding your skin from UVA and UVB rays ' you're also preventing a huge number of synthetic chemical ingredients from entering your bloodstream. While chemical sun cream can block the pores and cause allergic reactions, natural sun-care ingredients are much gentler and will actually work to improve your skin's health. Organic sunblock is also eco-friendly and won't harm marine life or damage coral reefs. FARM TO FACE Over the past decade, the food and wellness industries have re-established a connection between our food, our health, and our planet. Thus making 'farm-to-table' dining trendy and in the process changing unhealthy habits that affect our bodies and the planet. We know that eating healthy foods is one way to a vibrant, healthy looking complexion. So, why not go straight to the source and put them directly on your skin? This is the idea behind farm-to-face beauty care. This trend sits within the holistic way we view our wellbeing and recognising the connection between what you put in and on your body. Paleo Beauty, where skincare echoes the routines and ingredients used by our ancestors is also a trend on the rise. Quinoa is loaded with vitamin E and essential amino acids to calm and hydrate the skin and soften hair. Chia seed extract is very gentle on skin, making it an ideal ingredient for those with sensitivities. You can use a Chia seed serum to calm and hydrate delicate complexions. Hemp seeds are full of healthy fats and protein. When used on skin, the oil balances oil production, reduces blemishes, and wards off further outbreaks. Goji berries are full of powerful antioxidants; a goji berry toner can be used to protect against lines and spots, and boost a radiant glow. SMALL-BATCH BEAUTY Batch-made beauty products, formulated in small runs and with limited shelf life, are definitely on the rise. The businesses behind them are celebrating the variation between collections and tapping into public desire to move away from mass-produced, processed skincare. Much like what is happening in the shop local movements. Scaled-down, handcrafted batches means they can cater to niche interests; products that are vegan, sustainable, or contain only unprocessed ingredients. Small batch beauty brands often focus on being some combination of cruelty-free, eco-friendly or non-toxic, with sustainable and certified organic ingredients, or natural ingredients with nutritional benefits. One example of a proudly South African product range is made with all-natural ingredients, including cape chamomile and cucumber extract, and hand crafted in small batches to ensure wonderful freshness. Many are following trend and offering both, eco-friendly and animal-friendly, in the form of green skin care that celebrates natural beauty and care for the environment. WATERLESS SKINCARE A wave of natural waterless products are appearing on the South African market. The presence of water creates a necessity for a preservative; to prevent mould, fungus, and bacteria from growing in it. Products that do not contain any water are self-preserving and require only antioxidants such as Vitamin E or rosemary oil; ingredients that help naturally keep the products fresh while benefitting the skin. Another benefit of no water? A little goes a long way. Waterless products are highly concentrated and contain the full therapeutic value of the active ingredients. This means waterless products are super effective and less product is needed for each application. Less consumption, less packaging and less transportation means you can show the environment just as much love as you do your skin. A local waterless product uses beeswax, marigold, seaweed and a blend of precious essential oils, providing skin with rejuvenating bio-available vitamins, minerals, amino acids and enzymes for tissue renewal all without the need for a preservative. Hazardous chemicals to avoid in cosmetic and personal care products: 1.     Parabens 2.     DEA, cocamide DEA and lauramide DEA 3.     Dibutyl Phthalate or DBP 4.     BHA and BHT 5.     Coal Tar Dyes 6.     Formaldehyde-Releasing Preservatives 7.     Synthetic  fragrances and Parfum 8.     PEGs 9.     Petrolatum 10.  Mineral Oil 11.  Siloxanes 12.  Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) 13.  Triclosan 14.  Chemical Sunscreens (with Retinyl Palmitate, Oxybenzone and Octyl Methoxycinnamate) 15.  Aluminum 16.  Heavy Metals: Lead, Mercury, Cadmium, Arsenic, Nickel and More 17.  Talc

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