lelive (pronounced ‘leh-lee-veh’) was created in 2020 by Amanda du-Pont. It started as an online South African community to share tips about wellness and living a healthier lifestyle during the rise of the pandemic. Over time, the community turned into a countrywide focus group that decided on everything that would become the brand: from the ingredients to skin concerns and packaging. It’s little surprise that the result was an overnight bestselling skincare range.
Since the beginning, lelive has focused on celebrating Africa: not only through its people and the online community of over 100 000 people, but also through its ingredients and traditions, which date back centuries. You’ll see various sustainably-sourced African ingredients - like aloe, shea, marula, Kalahari melon, baobab and turmeric - throughout the range.
Important to the team at lelive is not only to look back at ancient tradition, but also to show the progress that Africa has made thus far, as well as its vision for the future – one in which the traditions of the past are modernised with the science of today. This can be seen in the inclusion of several recognisable plant-identical scientific actives, such as hyaluronic acid, salicylic acid, vitamin C and niacinamide.
Creating a brand in the times we live in requires the owners to question their impact on the world, and lelive aims to be as progressive as possible when it comes to how they operate. They products are vegan, dermatologist-approved, safe for sensitive skin, cruelty-free, pregnancy-safe, unisex, and reef-safe. They’re also packaged in aluminium (due to its recyclability) and recycled paper, with plastic used only in the caps and dispensers.
With prices ranging from R259 – R329, you’ll find them as appealing as the packaging, in which the colours subtly nod to the diversity of our continent. Whether you’re in the majority suffering from breakouts, hyperpigmentation and dehydration or have dry or maturing skin, you’re sure to love this adaptable, highly-considered range, which has been lovingly formulated by Africans, for all.
The lelive Skincare Philosophy
95% of lelive’s ingredients are natural, and the rest are plant-identical – so they're as good for you as they are for the environment.
lelive has taken the guesswork out of complicated routines and minimised the number of steps you need to achieve glowing skin.
Their entire range has been built by a community of South Africans, so it's guaranteed to target your biggest concerns (like dark spots, acne, and dehydration).
Everyone has the right to great-looking skin, so they’ve worked hard to bring you the quality you deserve at prices you can afford.
For more information, visit www.leliveafrica.com or find them on Instagram @lelive.africa.