Naturally You

There are numerous buzz words within the natural beauty realm – from nutraceuticals to botanicals – we guide you on how to ensure you’re doing the very best for your skin and beauty.


It’s not an easy thing to navigate – what you should or shouldn’t put on your skin and into your body. By now, most people understand that organic is best and anything chemical just doesn’t cut it. The beauty industry has definitely jumped on the natural band-wagon, offering numerous nutraceutical and botanical options. But, don’t just take their claims as gospel – always read the labels and understand what it is you are reading.

Be aware of claims made on the packaging as well. Generally, if only one ingredient is organic, the product can be pronounced organic – be sure that the product claims to be 100% organic and 100% natural.


There are a number of ingredients you should avoid at all costs, many of which are included in beauty products. Here are some of them:

Most people are now aware that they need to stay away from parabens. However, there’s a newish kid on the block in a similar category – phenoxyethanol has been used as a preservative as a safer option than parabens. That doesn’t mean it’s safe, though – just safer. It is toxic.

Phthalates refers to a group of chemicals used increase the flexibility and softness of plastics. The main phthalates in cosmetics and personal care products are dibutyl phthalate in nail polish, diethyl phthalate in perfumes and lotions, and dimethyl phthalate in hair spray.

Formaldehyde, while seldom listed as an ingredient, can be released through certain preservatives, such as: DMDM hydantoin; Imidazolidinyl urea; Diazolidinyl urea; Quaternium-15; Bronopol; 5-Bromo-5-nitro-1; and Hydroxymethylglycinate.

While it’s unlikely you’ll find the next ingredient in your skin care products, it may be in your nail varnish or hair colourant – toluene also goes by the name benzene, methylbenzene, toluol and phenylmethane.

Triclosan is an antimicrobial chemical that can be found in toothpastes, antibacterial soaps and deodorants.

Propylene glycol can be found in moisturizers, sunscreen, makeup products, conditioners, shampoo and hair sprays. It’s an organic alcohol, but should be avoided.


For some of the most common skin needs, we’ve listed ingredients that are effective and safe.


Grapeseed oil (Vitis vinifera) helps to enhance the synthesis of healthy collagen and elastin to eliminate fine line;

Green tea (Camellia sinensis) fights free radicals through its anti-inflammatory properties;

Caffeine (Coffea arabica) can reduce puffiness. Redness or Sensitivity:

Licorice (Glycyrrhiza glabra) contains anti-inflammatory properties;

Oats (Avena sativa) relieve dryness and inflammation;

Camomile (Matricaria recutita) calms redness.


Evening primrose oil (Oenothera biennis) can have significant anti-inflammatory and emollient properties;

Rosehip oil (Rosa canina) improves texture and quality;

Sea buckthorn oil (Hippophae rhamnoides) is a rich source of vitamin C that contains healing properties;

Jojoba oil (Simmondsia chinensis) enhances barrier repair properties and skin’s healing ability.


Camomile (Matricaria recutita) reduces redness;

Witch hazel (Hamamelis virginiana) an antioxidant, and can have anti-irritating properties.

TIP – make sure there isn’t a high alcohol content in the mix, as this can have a drying out effect.


Even though the general rule of thumb is to not trust something that you can’t pronounce, that’s not always the case. Here are some common, safe and ‘scary’ sounding ingredients:

Tocopherol is actually Vitamin E and is often used to prevent a product from going rancid.

Xanthan gum is naturally derived and is used to thicken the product.

Citric acid isn’t harmful – it regulates the product’s pH levels and protects it from microbial contamination.

Caprylic/capric Triglyceride – liquid fraction of coconut oil

Tricaprylin – oily emollient (naturally derived).


The bottom line is that your health is your most precious resource. Take the time to ensure you are truly caring for yourself by reading labels fastidiously and avoiding ingredients that can put your health at risk. While it’s impossible to completely avoid chemicals and toxins in our environment, you can avoid increasing your exposure to them.

“Wellness Warehouse strives to help you live life well but because we are retailers and not medical practitioners we cannot offer medical advice. Please always consult your medical practitioner before taking any supplements, complementary medicines or have any health concerns and ensure that you always read labels, warnings and directions carefully, prior to consumption.”