30Apr

Breaking the Stigma

Mental health matters - just as much as physical health. Yet, in South Africa, accessing mental health care remains out of reach for many.

That’s why Relate Bracelets and The Counselling Hub have joined forces to break the stigma and bring affordable, accessible mental health services to communities who need them most.

Relate Bracelets are not just accessories - they’re symbols of hope and empowerment. Each bracelet sold at Wellness Warehouse is handcrafted by seniors living in Cape Town’s townships. They thread each bead with care and purpose, knowing that their work creates sustainable earning opportunities for themselves and their families.

But that’s only the beginning of the impact these bracelets have.

A Bracelet with Double the Impact

Proceeds from every bracelet sold support The Counselling Hub, an organisation dedicated to providing mental health services to underserved communities. Did you know that up to 75% of South Africans in need of mental health care cannot access it? The Counselling Hub is tackling this challenge head-on by offering counselling sessions for just R50 a session - making therapy affordable and accessible to those who might otherwise go without.

From addressing anxiety and depression to providing tools for resilience and emotional well-being, The Counselling Hub is changing lives one session at a time. And by wearing this bracelet, you’re helping to make that possible.

Empowering the Gogos, Supporting Mental Health

For the gogos and tatas who bead these bracelets, Relate provides more than just a job - it’s a lifeline. Many of these seniors are the glue that hold their families and communities together. Through beading, they can earn an income, gain financial independence, and experience the pride of contributing to meaningful causes.

One gogo shared, “When I make these bracelets, I feel like I am part of something bigger. It’s not just about earning, it’s about knowing that my work is helping others heal.”

The partnership between Relate and The Counselling Hub is a powerful example of community-driven impact. It’s about more than bracelets - it’s about creating opportunities, breaking down barriers, and inspiring change.

Together, We Can Break the Silence

Mental health is not something to be hidden or ignored. The stigma surrounding it often prevents people from seeking the help they need. Through this collaboration, Relate and The Counselling Hub aim to normalise conversations around mental health. When you purchase a bracelet, you’re not just accessorising - you’re taking a stand for mental health awareness. You’re supporting seniors in the townships, funding life-changing counselling sessions, and becoming part of a movement to break the silence.

Wear the Change You Want to See

Wearing a Relate bracelet is a reminder that small actions can create big change. Together, we can help The Counselling Hub reach more people, bring hope to struggling communities, and ensure that mental health care is within everyone’s reach. Because no one should have to face life’s challenges alone - and sometimes, change starts with a single bracelet.

Purchase your Relate bracelet at Wellness Warehouse, or visit www.relate.org.za and www.counsellinghub.org.za for more.

“Wellness Warehouse strives to help you live life well but because we are retailers and not medical practitioners we cannot offer medical advice. Please always consult your medical practitioner before taking any supplements, complementary medicines or have any health concerns and ensure that you always read labels, warnings and directions carefully, prior to consumption.”