The Alba Botanica® brand was born in 1979 and follows a simple mission – to Do Beautiful. To honor that vision, they have created a vibrant line of body-loving products that nourish the skin, hair, and of course, the soul. Their product family constantly evolves alongside health, beauty, and ingredient knowledge and trends, with many exciting new products introduced each year. Whether creating a fan favorite formula or working on the next big thing, they are dedicated to making high quality, 100% vegetarian products that overflow with botanical ingredients. From the choices they make in the field to the final products put onto shelves, they aim to help fellow women look beautiful on the outside while feeling beautiful on the inside.