Pure Beginnings is a South African based company that believes in keeping the skin as pure as the day you were born while being environmentally conscience giving peace of mind from the beginning. Pure Beginnings prides itself on providing high quality, effective, organic skin care products that care for you and your family’s skin. Its origin was firmly rooted as an organic baby and kids skin care brand that was established in 2007. Since then Pure Beginnings has been the leading and most trusted baby and kids organic skin care brand in South Africa.