WELLNESS TRENDS

Supplements 2.0: Better Bioavailability & Higher Concentrations for Targeted Use

In response to growing demands for efficacy amongst increasingly savvy consumers, supplement brands are focusing more on formulations with enhanced bioavailability and higher concentrations that are also tailored for targeted use. Recognising the pivotal role that bioavailability plays in optimising nutrient absorption and utilisation within the body, leading brands are prioritising innovative delivery systems and ingredient combinations that ensure that your body can actually use the support you’re giving it. Add to this higher concentrations of key nutrients, and the recipe for more potent and effective supplementation that meets the diverse needs of specific health benefits is being continually perfected.

Snackification: Portable Power for Your Busy Lifestyle

Fuelled by the many on-the-go demands of modern life, snackification emphasises smaller, healthier snack options that can be enjoyed throughout the day to provide quick bursts of energy and satisfaction. Snacks are no longer viewed as just indulgent treats, but as opportunities to nourish the body with nutrient-dense ingredients. Snackification has spurred innovation in the food industry, leading to the development of a wide range of convenient, portion-controlled and functional snacks tailored to various dietary preferences and lifestyle needs.

Clean, Conscious and Clinical: The Very Best of Beauty

We no longer need to choose between safe and effective personal care. Clean beauty features formulations that prioritise non-toxic ingredients, while clinical beauty draws on scientific research and advanced technology to develop products with proven efficacy and visible results. Finally, the we have the best of both worlds available to us: clean ingredients backed by clinical research. These products harness the power of botanicals, antioxidants, and other natural compounds while incorporating innovative delivery systems and potent actives to address specific skin concerns. So you can rest assured that what you’re putting on your body is not only gentle and sustainable, but also delivers tangible results. 

Alpha GPC: Mind Meets Muscle

Alpha GPC (L-alpha glycerylphosphorylcholine) is a compound known for its potential cognitive and physical performance benefits, particularly in enhancing the neurological link between the brain and muscles, which is crucial for optimal coordination, strength, and control during physical activity. Alpha GPC is believed to support this connection by increasing levels of the neurotransmitter acetylcholine in the brain, which plays a key role in muscle contraction and cognitive function. By enhancing acetylcholine levels, Alpha GPC may promote better focus, concentration, and neuromuscular coordination, allowing you to achieve greater precision and efficiency during exercise or athletic pursuits.

Sip on Serenity: The Rise of Adaptogenic Drinks

By now, you’ve likely heard of adaptogens – the natural herbs and botanicals known for their ability to help the body adapt to stressors, both physical and mental. Adaptogens work by modulating the body's stress response, helping to reduce cortisol levels and promote a sense of balance and resilience. But did you know that you can know enjoy them in a range of tasty and refreshing drinks? Adaptogenic drinks feature ingredients like ashwagandha, rhodiola, holy basil and ginseng, each with its unique blend of bioactive compounds that offer various health benefits. From reducing fatigue and enhancing energy levels to supporting immune function and improving cognitive performance, these sophisticated sips provide a convenient and enjoyable way to incorporate the beneficial herbs into your daily diet.

The Root of the Cause: Scalp Care as the New Hair Care

Scalp care has emerged as the new frontier in hair care, reflecting a growing understanding of the crucial role that scalp health plays in achieving optimal hair condition. Recognising that a healthy scalp is the foundation for strong, vibrant hair, brands and consumers are shifting their focus towards nourishing and maintaining this often overlooked aspect of hair care. Scalp-focused products, ranging from clarifying shampoos to exfoliating scalp treatments and soothing serums, are gaining traction as people seek solutions to common scalp issues such as dryness, itchiness, and dandruff. By addressing scalp health, these products not only help to alleviate discomfort and improve the overall condition of the scalp, but also to support hair growth and vitality from the roots up.

Mango for Mitochondria: Zynamite as the Latest Energy Booster

Zynamite, also known as mango leaf extract, has garnered attention for its potential to boost energy and enhance mental performance. Derived from the leaves of the mango tree, this natural extract contains bioactive compounds such as mangiferin and polyphenols, which have been studied for their energising effects. Zynamite is believed to work by supporting mitochondrial function, which helps the body produce energy more efficiently at a cellular level. It may also increase blood flow to the brain, leading to improved cognitive function, focus and alertness. It has gained popularity as a natural alternative to caffeine for enhancing energy without the jitters or crash. Whether in supplement form or incorporated into energy drinks and pre-workout formulas, zynamite offers a promising option for those seeking a natural boost in energy and mental performance.